The reality is that there isn’t one ideal way to do it. Different authors have found that different methods work best for them.
Now Richard G Lowe aka The Writing King has put together a roundup of various things authors have found most effective in promoting their books.
Here’s a link to his insightful blog post What is the best thing you’ve done to promote your books? You’ll find great tips from historical novelist Clare Flynn, Roma Nova thriller writer Alison Morton, and other authors. So, whether you write fiction or non-fiction, there’s bound to be something you can use here.
While you’re there, check out some of the other useful posts on Richard’s website.
And good luck!
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