How to Plan a Box-Set

Posted in Writing by carolcooper

Today’s post is from a fabulous British author called Jane Davis.

By fabulous, I don’t mean she writes fables. In case you don’t know, her six novels to date are all wonderfully real character-led stories. This Saturday, October 3, she’s at Barton’s Bookshop in Leatherhead from 10.00am to 4.00pm for the launch of the new ‘bookshop editions’ of her novels.

And let me tell you that when you get to Barton’s at 2 Bridge Street, Leatherhead, you know you’ve arrived.

Here’s Jane with her advice on how to plan a box-set.

In 2014 I experimented with producing two box-sets, first releasing my own three novel box-set, and then collaborating with six other authors on a multi-author limited edition box-set.

I called my own box-set Second Chapter as it contains what I consider to be the second chapter in my journey as an author. My first novel, Half-truths and White Lies, was published by Transworld after it won the Daily Mail First Novel Award in 2009. Second Chapter contains three full-length novels, I Stopped Time, These Fragile Things, and A Funeral for an Owl. The idea was simple. I wanted to attract new readers by offering three books for the price of two.

Single author box-sets are the perfect solution for authors who write a series, and they’re great for readers too.

As JJ Marsh explains about her European crime novels in the Beatrice Stubbs Box Set: ‘Readers often say that after reading one, they immediately want the next in the series, so a box-set is a handy way to get three at once.’

My collaboration with six other members of the Alliance of Independent Authors was more unusual. While collaborative efforts have become more common among genre fiction authors, we weren’t aware of other multi-author collections of contemporary novels. Of course, several of the issues highlighted here also apply to single-author box-sets.

Why do it?

Simple. We wanted to explore the power of the group. A box-set aggregates reader bases and the theory was that our combined reader bases would result in cumulated sales. But we also wanted to demonstrate the tremendous quality of fiction that is being self-published.

Who to collaborate with?

The group needs to share the same values and aims. These should be set out in an agreement (more later) which, when the going gets tough, can serve as a useful reminder of why you started out on this journey.

Make sure you’re happy to champion the other authors’ books as you would your own. We were fans of one another’s fiction before we teamed up.

No two books should be too alike, but they should appeal to the same target market. Our decision was to focus on our characters and the boundary-breaking nature of our fiction.

Make sure that the other authors are eligible to participate. Better to discover sooner rather than later that they’re signed up to KDP Select.

Find out if all of the books have been professionally copy-edited and proofread. You will save time by asking this very simple question.

Do the books have a high number of 5 star reviews? You may find it very difficult to garner reviews for a box-set, especially if it is only available for a limited period, so it’s a good idea to have a stock of headline quotes to draw from.

Outline Agreement

Now comes the nitty gritty. Even though you may want to operate on trust, certain issues should be nailed down at the outset.

Set out your main aims. How else will you measure your success?

Decide how you’ll work on a logistical level. Will one person act as overall leader or manager, or will each author take responsibility for a different area? What issues will you put to the vote, and how will you make decisions if you are up against time limits?

There should be written agreement that each author will retain his/her own rights, but grants consent for the party taking responsibility for uploading the e-book to publish it. This really is a key responsibility. That same person will receive all of the proceeds from sales and must act as treasurer for the team. We are so grateful that Jessica Bell took on this mammoth task.

Release date – print magazines put their books and features pages to bed three months before publication. Newspapers have a faster turnaround, as do radio and TV, and two months’ notice may well suit them. While you may not have aimed for publicity via these channels when writing as an individual, don’t underestimate the power of the group. We featured in a number of major publications, The Guardian, The Sun and New Edition to name but a few.

Pre-orders – now available on most platforms. Our experience was that people want e-books instantly.

How long will the box-set be available? Consider the appeal of a limited edition product v the benefits of having the product available in the longer term. If some of you have published only one or two books, they may be less keen for the box-set to remain on sale. We decided on a period of 90 days only.

How will the product be priced? Box-sets are usually value-priced, meaning that the box-set costs the reader far less than purchasing all the books individually. Generally, the more limited availability is going to be, the keener the pricing needs to be. We settled on a price that represented a discount of 75% off the price of the books if bought separately, which represented tremendous value.

What is each member is expected to contribute, both in terms of money and time? I was simply blown away by the skill-sets within our team. Having a cover designer, interior formatter and website designer in-house meant that we didn’t have to pay other professionals for these services. And there was surprisingly little overlap in skills, so we were all able to play to our strengths.

How each member will be paid and when (Pay Pal is useful).

A general statement of commitment to summarise what is expected of everyone.

Branding

Title – As well as capturing the theme that links the books together, it’s a good idea to mention the word “box-set” in the title, together with the number of contributing authors.

Cover design – 2D v 3D? As instructed in the Smashwords Style Guide, Smashwords can’t accept ‘3D’ images (a digital rendition of a three dimensional box-set). And they are not alone. If you wish to publish on any platform other than Amazon, and you only want to have one cover image, it must be 2D. NB: All authors should be listed on the e-book cover image.

Your brand will extend to author photographs, memes, Facebook banner, website domain name and design, all the way to any Twitter hashtags you adopt. Ours also included video trailers and promotional giveaways.

Formatting and Interior layout

You’ll combine the multiple books into a single e-book file. A Table of Contents becomes crucial for box-sets.

We listed each book and author name, and included a short bio, blurb and headline quotes after each title page. You might also add “Other books by Author Name” or “Connect with Author Name,” with electronic links.

Proof-reading – It is vital to ensure that errors have not been introduced during the formatting process. As a minimum, each author should proof their own book and one other novel. Set a clear realistic deadline.

Communication within the team

We found it very helpful to set up a closed Facebook Group, as well as a shared Google spreadsheet which was effectively a diary of all of our marketing. This ensured that we didn’t duplicate efforts and that we weren’t all asking favours of the same contacts!

Publicity Campaign

We were fortunate to have our product endorsed by respected industry professionals, including Alison Baverstock and Dan Holloway, who gave us amazing quotes which we were able to use on our cover and in press releases.

We utilised social media to full effect, adopting #womenwritingwomen as our hashtag, setting up a Public Facebook Group and targeting reader groups.

Press Releases – we designed three separate press releases with slightly different emphasis in order to suit the bias of the publications we intended to approach.

We wanted a fresh idea for giveaways that would cost very little but treat the winning readers to something of genuine value. Joni Rodger’s daughter (Jerusha Rodgers of Rabid Badger Editing) created a fabulous digital swag bag that included a critically acclaimed novel by Joni, a free music album download by Jessica Bell and a host of delightfully fun and artsy surprises. We also gave away a couple of Kindle Paperwhites. Giving away upscale prizes in a promotion builds awareness, and brought us email addresses and other benefits.

Joni is also experienced in audio editing, so she created our book trailer – again using one of Jessica’s songs. She also made a 60 second review for each book in the set.

Blog tours – we adopted a dual approach, pulling in favours and paying for a blog tour.

What we will take away from the experience

Joni Rodgers: ‘I’ve learned a lot about marketing and production, and that’s something I’ll gratefully take with me when our 90 days is done.’

Roz Morris: ‘Certainly I learned that promotion in a group gives you more courage. I find it agonising to write assertive press releases on my own behalf, but it was dead easy for our ensemble. I’ll channel that when I start bumbling through a release for my next book.’

ooOoo

A big thank you to Jane. Here’s more about her:

Jane Davis’s first novel, Half-truths and White Lies, won the Daily Mail First Novel Award and was described by Joanne Harris as ‘A story of secrets, lies, grief and, ultimately, redemption, charmingly handled by this very promising new writer.’ She has since published five further novels. Compulsion Reads describe her as ‘a phenomenal writer whose ability to create well-rounded characters that are easy to relate to feels effortless.’

Visit her website: www.jane-davis.co.uk and subscribe to her blog
‘Like’ her Facebook page: https://www.facebook.com/JaneDavisAuthorPage
Follow her on Twitter: https://twitter.com/janerossdale
Follow her on Pinterest: http://pinterest.com/janeeleanordavi/boards/

And don’t miss seeing her at Barton’s Bookshop on October 3.

23Apr2015

Selfish Thoughts on World Book Night

Posted in Family life, London, Writing by carolcooper

No, I’m not doing anything for it either. Not giving out any of the 20 lovely books, or encouraging people to love reading. Nor (and thank you for reminding me it’s also St George’s Day and the anniversary of Shakespeare’s death) even reciting random sonnets while dressed up as a dragon. Though it might have been fun.

I’ll be doing something far more self-centred. Writing two more books, and hoping that at least one of them will be done by the deadline without my turning into a dodgy fabric merchant. The worst thing about writing is that you become a recluse, as my family often points out. My husband is hovering as I write, holding up that dragon costume that will remain unworn this year, just as last. I may look up momentarily and point out that St George, if he slayed the dragon at all, slayed him in Lebanon, not England, before returning to my work in progress.

The second worst thing about being a writer is that you run out of time for reading. But all authors love reading. It’s what made them write in the first place.

So I’m pointing you in the direction of a celebration of reading by the authors of Outside the Box: Women Writing Women, with Jane Davis, Joni Rodgers, Orna Ross, Kathleen Jones, Roz Morris, Jessica Bell and myself, along with a guest spot from bookworm extraordinaire Peter Snell. It’s all right here on Jane Davis’s fine blog.

Happy reading.

14Apr2015

Is There Such a Thing as Awesome Free Stuff?

Posted in friends, London, Places, Writing by carolcooper

Can you really get awesome stuff for free?

Course not, silly! As a smarty-pants friend always reminds me, the preposition ‘for’ is redundant here, and ‘for free’ is incorrect. But I just threw it in for, like, free.

I’ll keep this short because you may need time to hunt for free stuff (see how ‘for free’ is correct here, Ms Smarty Pants?). Here’s what I bagged this week.

1 The best thing was this bike, courtesy of a lovely friend of mine.

I hadn’t cycled since my teens, but, with a bit of encouragement, off I wobbled. As well as the bike, I got three bonus bruises and a grazed elbow. Yep, this could be the gift that goes on giving.

2 Advice from a hairdresser.

Thanks to a cut-and-blow-dry on Wednesday, I’ve absorbed a ton of knowledge. Did you know acupuncture could cure hair loss? I got so much free info that I may have to start a new blog. Maybe haircourse.wordpress.com or headteacherblogspot.co.uk.

3 Two free pillows from a bedding shop.

I know what you’re thinking. Yes, there was a snag. You had to be in Geneva to get them.

4 The Indie Author Fair at Foyles.

It’s a free event at the iconic Foyles bookshop in central London, with loads of indie books, authors, and refreshments. Who wouldn’t want to be there? It’s on Friday April 17 from 16:30 to 19:30, so it’s still up for grabs. It’s unticketed, and did I mention it’s free?

Whether you go or not, you can also enter a free draw for a huge number of prizes, including an awesome digital swag bag from the OUTSIDE THE BOX team. It includes a novel, music, a printable “Reading is Bliss” poster, inspiring wallpapers for your desktop, phone or Facebook, and all manner of playful surprises. You can enter the draw right here.

See? There are awesome things to enjoy for free.

20Mar2015

No Living Persons Were Harmed in the Writing of this Novel

Posted in Writing by carolcooper

Or were they?

You know that text at the beginning of every novel? The bit that reads, This is a work of fiction. Names, characters, places and incidents are either the products of the author’s imagination or are used fictitiously? Let’s explore that.

Here’s fellow author Jane Davis, whose novel An Unchoreographed Life is one of the seven in Outside the Box: Women Writing Women. As an avid student of human life, I’m often tempted to slip real people into fiction. Jane Davis sounds warning bells.

Pitfalls of Writing Fact-based Fiction

I hold up my hands. I am guilty of being a scavenger of facts. There is nothing more flattering than when, after reading one of my books, people tell me their extraordinary stories and say, ‘I’d like you to write about it’. As with An Unknown Woman, sometimes I borrow elements from personal accounts, a snap-shot here, an emotion there, a potent and heart-felt line, but never the whole.

Any author who wants to stay out of court should consider two main areas of the law.

Libel

Libel is a false statement presented as fact of and concerning a person that causes damage to their reputation. Unfortunately, pointing out that yours is a work of fiction may not be enough to protect you.

John Green added an ‘author’s note’ at the front of A Fault in Our Stars: “This book is a work of fiction. I made it up. Neither novels or their readers benefit from attempts to divine whether any facts hide inside a story. Such efforts attack the very idea that made-up stories can matter, which is sort of the foundational assumption of our species. I appreciate your cooperation in this matter.”

But not even this carefully-crafted statement would protect Green were a court to find that he had:

Included detail about a living person which enabled people who knew that person to recognise him or her, and
People who read what he had written about that person believed it to be true
The person suffered damage to reputation as a result

In 2009, a plaintiff was awarded $100,000 by a US court for a fictional portrayal that was recognisably her. The ‘Red Hat Club’ presented the plaintiff as a sexually promiscuous alcoholic.

But even a case that doesn’t reach court can be hugely damaging, as author Amanda Craig discovered. In the mid-nineties, the publisher who had commissioned Vicious Circle – a satire that had been four years in the writing – pulled the plug. An ex-boyfriend Craig hadn’t seen for fifteen years (then a literary critic) had claimed that one of the book’s characters was based on him. All parties breathed a sigh of relief when the libel specialist consulted concluded that only ‘a lunatic’ would claim to be the character. But, when proofs were circulated, the ex-boyfriend sent the publisher a list of the similarities between him and the character, down to a pair of shoes he used to wear. Craig’s character was based on a number of men, one of whom was the ex-boyfriend. I am sympathetic. It is impossible to avoid writing what you know. A borrowed facial expression here, a quotation there. Dumped by her publisher, Craig again took legal advice, which thankfully only involved a handful of minor changes. A new deal negotiated and the novel was published, but for some time Craig lived with the worry that she might be sued.

The Right to Privacy

So, you avoid falling into the trap of writing something potentially libellous by researching your subject thoroughly and only including events that you know to be true. You’re protected, right? Wrong.

Maria Bento Fernandes has been ordered to pay EUR 53,000 to her husband’s family (including her mother-in-law), after she revealed intimate details about their family life in her novel The Palace of Flies, published under a pen-name. When she appealed to the European Court of Human Rights on the grounds that hers was a work of fiction, they disagreed. A number of characters in her book were ‘exact replicas’ of her in-laws. However, rather than uphold the original decision, they ruled that the award should stand as the author had ‘failed to respect her in-laws’ right to a private life’. Christmas at the Fernandes will never be the same again.

A case reported on recently provides an interesting approach to counter-suing. Dr Brooke Magnanti published a blog about her life as a call-girl under the name Belle de Jour. At the time, she had a boyfriend who she referred to only as ‘The Boy’. But when the identity of Belle de Jour became well-known, her ex-boyfriend took her to court, claiming that his identity had also been exposed, that his privacy was breached and his reputation damaged. He also claimed that the book was based on fantasy and that Dr Magnanti had never really worked as a prostitute. And how does she react? It is reported that her defence team will counter-sue on the grounds that ‘The Boy’ has damaged her reputation by casting doubt on her life as a sex-worker.

“But it’s MY story to tell”

That may well be true, but few of us live in isolation.

When I saw Esther Freud speaking about her autobiographic novel Hideous Kinky a few years ago, she admitted that she’d been surprised by her sister’s hurt reaction to some sections of the book, which she had felt to be about their relationship with their mother.

I have a sister who is less than a year older than me. As I know from her accounts of events from our childhood, my experiences were totally different. She disputes my versions. I believe each of us has our own truth. Memory is both subjective and can be affected by things that happen in between. As J M Coetzee is quoted as saying: “How can one even vouch for the truth of memories that are shared with no one else?

Hilary Mantel said of telling her mother that she had written her memoir, Giving Up the Ghost: “What she heard was `I’ve written a book about you’”.

So if you must borrow from life, please be nice.

About Jane

Jane Davis lives in Carshalton, Surrey with her Formula 1 obsessed, star-gazing, beer-brewing partner, surrounded by growing piles of paperbacks, CDs and general chaos. She spent her twenties and the first part of her thirties chasing promotions at work, but when she achieved what she’d set out to do, she discovered that it wasn’t what she had wanted after all. In search of a creative outlet, Jane turned to writing fiction. She cites the disciplines learnt in the business world as what helps her finish her first 120,000-word novel.

Her first, Half-truths and White Lies, won the Daily Mail First Novel Award and was described by Joanne Harris as ‘A story of secrets, lies, grief and, ultimately, redemption, charmingly handled by this very promising new writer.’ She was hailed by The Bookseller as ‘One to Watch.’ Five self-published novels have followed: I Stopped Time, These Fragile Things, A Funeral for an Owl, An Unchoreographed Life and now her latest release, An Unknown Woman. Jane’s favourite description of fiction is that it is ‘made-up truth.’

You can get that latest novel An Unknown Woman on Amazon by clicking right here.

Here is Jane’s website. She’s also on Facebook, Twitter, and Pinterest.

Easy Tweet:

“#Authors, do you put real ppl into your novels? Good advice from @janedavisauthor http://wp.me/p3uiuG-QY #amwriting“

20Feb2015

9 Reasons Why You Should Not Read These Books

Posted in Writing by carolcooper

In case you’ve somehow missed my bragging, seven of us indie authors have got together to create an ebook compilation called OUTSIDE THE BOX: Women Writing Women. Some literati types like Dan Holloway and JJ Marsh love it already, but what do they know? I think it’s only fair to slap on a great big warning and tell you it’s not for everyone.

Here are nine reasons why you might want to steer well clear of OUTSIDE THE BOX:

1 You don’t like reading.

Maybe, like Kanye West, you are not a fan of books. Kanye adds, ‘I would never want a book’s autograph. I am a proud non-reader of books.’ If this applies to you too, you’ve read too much already. Stop right now and go rinse your brain with the finest hip-hop until you’re out of danger.

2 You only read books written by men.

Well, that’s your prerogative. As far as I know, there’s no book police yet, though there are traps like the works of George Eliot, George Sand, Ellis Bell, AM Barnard, JD Robb, Isak Dinesen and JK Rowling/Robert Galbraith.

3 You like one-dimensional characters.

In that case you will probably hate the woman who’s accused of killing her father, the young woman fleeing from the shadow of her infamous mother, the prima ballerina who turns to prostitution to support her daughter, the wife of a drug lord who attempts to relinquish her lust for blood to raise a respectable son, or any of the other unforgettable people featured in OUTSIDE THE BOX. This, it should be noted, is fiction about independent-minded, unconventional women. (Though you will also find quite a lot about the lives of men, children and animals.)

4 Strong language offends you.

Or maybe you think ‘sex’ is what goes on a form when you’re asked whether you’re male or female. As there isn’t the equivalent of a British Board of Film Classification, there should be an alert here. These books include swearing and even scenes of an intimate nature. The authors did not write these books to please their parents or Mother Superior.

5 You only ever read books in one genre.

Oh, dear. Authors like Joanne Harris and Jane Davis have seriously over-estimated you because they believe readers like a diversity of writing.

6 You avoid books by independent authors.

Maybe that’s because you haven’t read any yet? More and more books are self-published. Literary agent Andrew Lownie believes that in five to ten years, 75% of books will be self-published. The revolution in publishing has brought a brand new crop of indie writers willing to take risks. We’re no more alike than are authors published by the Big Five. But, as Roz Morris says, we seven have all proved our worth already with awards, fellowships and, of course, commercial success. Now’s your chance to get a toe wet.

7 You fight shy of weighty issues, even when they’re lightly treated.

Caution: this box set covers the full spectrum from light (although never frothy) to darker, more haunting reads that delve into deeper psychological territory. Maybe best stick to books where the biggest crisis is a broken fingernail or a scuffed Manolo.

8 You have way too much to do as it is.

Perhaps you’re busy creosoting the fence, bathing the kids, or honing your Oscar acceptance speech. I hear you. Luckily a book is like a true friend, one who knows you sometimes need to be elsewhere, who doesn’t make demands but is there for you whenever you find the time. By the way, Eddie, your copy is on its way, and we’re rooting for you on Sunday.

9 You prefer comic books.

POW! Nuff said.

For those who haven’t been put off, Outside the Box: Women Writing Women is an e-book box set of seven full-length novels for £7.99 (or about $9.99). It’s available from February 20 for just 90 days.