What’s the Best Way for an Author to Promote Their Books?

The reality is that there isn’t one ideal way to do it. Different authors have found that different methods work best for them.

Now Richard G Lowe aka The Writing King has put together a roundup of various things authors have found most effective in promoting their books.

Here’s a link to his insightful blog post What is the best thing you’ve done to promote your books? You’ll find great tips from historical novelist Clare Flynn, Roma Nova thriller writer Alison Morton, and other authors. So, whether you write fiction or non-fiction, there’s bound to be something you can use here.

While you’re there, check out some of the other useful posts on Richard’s website.

And good luck!

bookshop

PS You may also enjoy

Mistakes to Avoid at the London Book Fair

The Worst Books of All Time

 

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Why Heatwaves and Novels Go Together

You don’t need to read the Lancet to know that heatwaves aren’t great for health. Even without the terror of fires, excess heat is linked with deaths, especially in the elderly.

On the bright side, however, when the thermometer soars and it’s too hot to move, few things are more delicious than settling in a shady spot to get lost in a book. Yes, I have heard of ice cream, but a novel occupies the mind for longer than a raspberry ripple, and that’s got to be a bonus in the current mess the world is in.

Writers are doubly blessed in a heatwave. For a start, they may be able to work at home with next to nothing on, which is so far removed from struggling on the Tube wearing office attire that it’s almost like not working.

As a plus, there are often cool places to sit with pencil or laptop.

I’m assuming that the nice cool place isn’t in full view of the neighbours. Then again, think of all the publicity, as a fellow writer reminds me.

Best of all, though, scorching weather presents excellent material for fiction.  Author Helena Halme mentions just this in her recent blog post Five Books for a Heatwave.

I’d like to unpick this a little more.

Summertime is in itself magical, with ice lollies, flip-flops, sandcastles, and grandparents moaning about the lack of rain. In school holidays gone by, every summer was long and hot, at least in the memory. With normal life suspended, there’s an illusion of freedom, Swallows and Amazons style.

The heat does things to people’s pheromones. Well, I’m assuming it does, though the only paper I’ve seen is based on research on insects. At any rate, the brain seems to fry at high temperatures.  Even the most impassive person can become, well, hot-headed and behave erratically, which is all good news for novelists.

The human mind isn’t the only thing to abandon normal function in a heatwave. By now, most people in the UK are familiar with buckled rails and cancelled trains. In the northeast last month, a man became trapped when tarmac melted and his leg literally sank into the road surface. This happened in Heaton (no, I’m not kidding) and firefighters were called to free him. 

But these phenomena are as nothing compared to the image of Jesus appearing on a ceramic drainpipe in Joanna Cannon’s debut novel The Trouble with Goats and Sheep. This unusual manifestation of Christ brings out the neighbours and their deck chairs, and becomes a turning point in the story.

Every heatwave seems to leave its own particular memories. The legendary summer of 1976 featured beaches covered in ladybirds, exhortations to share a bath with a friend, and other references that can date-stamp a novel, as both Joanna Cannon and Maggie O’Farrell demonstrate.

While there’s no exact definition of a heatwave, meteorologists often consider it to be an increase of 5⁰C above the average maximum temperature for five days or more – with the average maximum temperature being between 1961 and 1990.

The great heatwave years of the UK include 1911, 1955, 1976, and 1983. Speaking for myself, I have a soft spot for 2013 which broke few records but did produce the hottest July for many years. This is the year in which I set my novel Hampstead Fever, and it also happens to be when I got married.

wedding

Whether you’re reading or writing, I hope you enjoy the rest of this scorching season. How will you most remember the heatwave of 2018 when it gives way to wind and rain?

***

PS You can find Hampstead Fever in all the usual places.

http://mybook.to/HF

A Family Doctor’s Casebook (part 1)

General practice partnerships are like marriage without the sex, muses Geoff as he installs himself at his consulting room desk.  He knows that kind of marriage. Shoving aside the piles of letters that need answering, he begins tending to the sick of North London.

Geoff is a GP from my novels One Night at the Jacaranda and Hampstead Fever.  Despite his problems and hang-ups, he’s everyone’s favourite. Geoff is a firm believer in the NHS, but the changes he’s seen in the 15 years since he qualified frustrate him immensely.

1 The first patient is a three-month old baby with the Lexus of pushchairs and a Yummy Mummy who reminds Geoff of his ex-wife.  She begins by complaining about the 20-minute wait, and the perennial parking problems within a mile of the health centre. All this is extremely inconvenient as she’ll now be late for her Pilates.

Geoff asks what he can do for her.

“It’s Alistair’s head,” she throws down like a gauntlet.

She’s right in thinking her baby’s skull is a tad asymmetrical. Plagiocephaly is common now that babies all sleep on their backs.  Geoff reassures her that it’ll right itself in time, once Alistair lifts his head and becomes more mobile.

FreeImages.com/Johan Graterol POSED BY MODEL

Yummy Mummy is sceptical. “Doesn’t he need one of those special helmets?”

Geoff explains that there’s no evidence they help.

The mother seems unconvinced. She’ll probably go and splash out thousands of pounds on a contraption that will only cause discomfort and inconvenient. Still, she’s now ready to move on to the next symptom. The practice has a new policy of one symptom per consultation, which Geoff routinely ignores. It’s demeaning to patients and wastes everyone’s time in the end.

The rash on Alistair’s buttocks looks like a common yeast infection which should soon respond to the cream Geoff recommends. This pleases the mother, until Geoff asks her not to leave Alistair’s dirty nappy in his consulting room bin.

“I don’t want to stink out the car,” says Yummy Mummy.

Geoff eventually persuades her to take the offending object away, even though he thinks she’s likely to dump it in the waiting room on her way out.

2 Next it’s Mr Legg in his nineties, with an aching left knee. Sometimes it’s his right knee, and sometimes it’s both, which is no wonder since both legs are badly deformed by arthritis. He attends the health centre every couple of weeks, yet refuses hospital treatment. As he puts it, “I don’t want to be a bother. There’s plenty of younger folks who need it more.” Mr Legg adds that he doubts it’s arthritis anyway.  “It’s probably just down to the shrapnel what got me during the war.”

Geoff asks where the shrapnel got him.

“In a little village near Germany, Doctor.”

doctor's bag

3 It’s a relief to see that young Mohammed’s eczema is improving. For a long while, his mother believed that a mild steroid was totally unsuitable for a three-year old, but the cream, along with emollients, has made a huge difference. Mohammed sleeps well now that he doesn’t scratch himself to ribbons. All in all, he’s a happy chappy, apart from a streaming cold that’s not a problem until he flings himself at Geoff and plonks a kiss on his cheek.

Geoff usually washes his hands between consultations. Today he washes his face as well.

FreeImages.com/Toni Mihailov

 

4 Now a young man sits before him. Unemployed, with a squat nose and tats up one arm. “Pain in me bollocks,” he says.

Might be a torsion. Uncommon in adults, Geoff knows, but, unless treated promptly, it can lead to gangrene of the testicle.

“Right. I need to take a look,” Geoff says, pulling the paper curtains across.

As he waits for the fellow to undress, he wipes the photo on his desk with a tissue. It’s Davey, aged four, at the beach in Norfolk. Happy days before the divorce.

“Ready yet?” Geoff calls out, increasingly aware of how late his clinic is running.

“Yeah. Course.”

Turns out the man is sitting fully clothed the other side of the drapes.

Patiently, Geoff explains what he needs to examine. Another three minutes pass while the man undresses.

On examination there’s nothing abnormal about the patient’s tackle, apart from the stink. Geoff peels off his gloves and flings them in the bin. “Hmm. All’s well there. When did you first get the pain?”

The man shrugs. “Maybe a week ago. But I ain’t got it no more, like. Not since I pulled that bird the other day.”

“Fair enough,” says Geoff, even though there’s nothing fair about it. The ugly, unemployed fucker gets laid just like that, while he, Geoff, has been celibate for ten months and counting.

***

Coming up soon, Geoff deals with a very personal problem. Meanwhile you may enjoy one of these posts:

How to Alienate Your Doctor in Ten Easy Steps

What Your Doctor is Really Saying

or, on a more serious note, an overview of sepsis in The Disease Nobody Knows About Until It’s Too Late.

#TBT Alexandria, 1956

I’ve blogged before about Suez, because it’s when my mother wrote her first book. This week, Nadia, a character from my next novel, gives her own take on 1956.

It began on July 26, when I was ten and a half years old, or, as I preferred to say, nearly eleven. The whole affair was about a canal and a dam.

Here’s the crucial thing: President Gamal Abdel Nasser was most interested in canals and dams.

Nasser was a very big man, with a strong jaw and huge teeth that he displayed whenever he smiled. That night in 1956 was the anniversary of the revolution, so the president celebrated by giving a long speech, right here in Alexandria, in Mansheya Square, where there’s a massive statue of Mohammed Ali Pasha, wearing a turban and brandishing his sword, sitting atop his horse.

As usual when anything interesting happened, I had been sent to bed instead of being allowed to stay up. My parents told me about the speech the next day, which is hardly the same thing. I relished the idea of Nasser brandishing his words like a sword, and I was especially sorry to miss the firemen dispersing the crowds. FreeImages.com/AntonioJimenezAlonsoAlthough I had no real opinions on politics, I liked listening to the president on the radio. Unlike a lot of important men who like to make themselves sound clever by speaking in a formal version of Arabic, Nasser spoke a colloquial language that every Egyptian could understand, even a child of nearly eleven. That, I thought, was much cleverer.

The day after that big speech, my sister Simone and I sat in the upstairs living room right by the air conditioning, which was on at full blast as it was sweltering. Father and Mother explained to us that the Suez Canal was now going to belong to Egypt instead of France or Britain. As a result, it would raise lots of money for Egypt, and would pay to build a High Dam at Aswan.

Mother actually put down her embroidery during this conversation, so it must have been significant. Quite how significant, I did not wholly grasp. The main thing was that the Suez Canal had been nationalized. That was a good thing, wasn’t it? Unless you happened to be British or French, like some of my friends from school.

In October, a few countries turned out not to be so happy about Egypt having the Suez Canal. Our parents did not explain that very clearly. Meanwhile, our nanny Rashida lit more candles than ever to the Virgin Mary and to St Anthony.

Even when she wasn’t praying, Rashida went about muttering to herself. I thought I heard her say that things had been much better under King Farouk, but, when I asked her to repeat herself, she flatly refused.

It got a lot clearer when France, Britain, and Israel all ganged together to declare war on Egypt. Every night there were air-raid sirens and anti-aircraft guns. Victor, my pain of a cousin, kept going on about it. With our schools shut, he was unfortunately at our house more often than ever. According to him, the guns were as close as Smouha, barely a few kilometres from us. I pretended to be unconcerned.

Every bedtime, Mother told Simone and me that things would turn out all right. We had blackout paper on all the windows now. It was all going to be fine, Mother said. 

It did however change things for many of my friends, and for my teddy bears, at least one of whom was British.

You may also like How My Mother Wrote Her First Book

Four Hours in the Eye Surgery Day Unit

On looking back, the signs had been there for years. First, Nadia had trouble at night from the glare. Then reading got harder, especially the day she picked up an Egyptian newspaper in Paddington. Arabic, with its tiny script and its proliferation of vital dots above and below the letters, is the least appropriate language for someone with poor vision.

She wonders why she’d got cataracts by the age of 55. Probably to do with a stupid game they used to play at the beach in Alexandria.  She, Zeinab, Chou-Chou, and of course her sister Simone all dared one another to look straight into the sun for as long as they could. Nadia still has the memory of the after-burn. How was she to know, until Simone told her, that her school friends all cheated by shutting their eyes when she wasn’t looking at them?

“The Nile has cataracts too,” says Chou-Chou. She is still stupid despite being middle-aged now.

“They’re not the same thing,” Nadia replies loftily, even though she is unsure of the difference.

Nobody gets a bed on this day surgery unit. They get an armchair, but only if there’s one free at the appointed time. There isn’t. Along with three other patients, Nadia sits in the corridor. Waiting in corridors is normal in the NHS. It was never like this in Egypt, if you could afford bakshish.

An Iranian nurse and two Irish nurses seem to run the place. Each of them asks Nadia if she is diabetic.

“I’m not diabetic.”

In a nearby office, a doctor sits with the door open. Nadia can hear her complain about the computer system. Doctors always do this.

Once Nadia is installed in her allocated chair, an Irish nurse comes in to put drops into her left eye. “Are you diabetic?”

“No.”

After two lots of eye drops, her vision is so blurred that she can no longer decipher the stream of bile about immigrants, shameless young people, and disgraced celebrities in the newspaper someone discarded.

A young doctor comes to explain the op, reeling off a long list of potential complications. “There’s a one in 1,000 chance of losing all the sight in that eye.”

Nadia recalls a handsome man at Montazah who wore tiny briefs and an eyepatch. He liked to say he’d lost an eye in a duel, though, as her sister told her later, it was really a cataract operation gone wrong. She signs the consent form, sure that things have moved on and that it won’t happen to her.

The surgery is under local while her surgeon hums snatches of an aria and asks about her family.

“There’s nobody left.” Still, Nadia cradles the hope that improved vision will help her find her lost sister.

Everything is bright with a watery blue light. A machine buzzes, and the lens fragments are washed out before a new lens is put into place. She feels nothing.

Soon he says, “All done,” and peels the plastic drape off.

“You can sit up now,” says someone else.

So many voices she doesn’t know, and her head swims when she sits up.

Once back on the ward, a nurse offers her tea and asks again if she is diabetic.

Nadia checks in the mirror that she always keeps in her handbag. There she is, a plastic shield over one eye, with two long strips of tape holding it down.

The nurse returns with tea and instructions: eye drops for the next four weeks, eye shield on at night for a week, sunglasses for a few days, and no hair-washing for five days.

Of course Nadia will wear sunglasses! If her hair is going to be filthy, she doesn’t want anyone recognizing her.

The next day, she removes the eye shield for the first time. Everything is so bright. She can see every leaf on the trees, every speck of dust on the windowsill, every wrinkle on her face. They don’t make mirrors like they used to, that’s for sure.

***

Nadia is a character from my next novel, which is set in Alexandria and London.

If you’d like to know more about cataracts, try this link from Moorfields Eye Hospital.

You may also enjoy Six Lessons from the Eye Clinic.

#TBT Being Eligible: the Marriage Market back in the Old Days

Many readers have enjoyed my mother’s writing, especially about the bygone world of cosmopolitan Alexandria. Today I bring you another extract. As ever, Jacqueline uses humour to write about serious topics. This time, it’s about  finding a husband. 

Pastroudis

In backward areas like Europe and the United States, where they don’t understand the first thing about women – or the Middle East or anything else – when a girl finishes school or college, she looks around for a job, starts agitating for equal pay with men, and then proceeds to make a thorough nuisance of herself.

But in the East, where men are men, and not mice, and they know how to treat women, men don’t stand for this sort of nonsense. As a matter of fact, they don’t often stand for a woman at all. It is she who stands up for the man, if she knows what’s good for her. The only man who would make a woman walk in front of him would be walking in a minefield.

Every Oriental, even an idiot, knows instinctively what a woman should and should not do, and she should not do anything but wait on him. He knows that Western women are too free, and that freedom for women is very bad indeed for men. The only career a woman should have is looking after her husband. Sometimes, if she’s lucky, he may call in up to three more women to help her do this, so that she won’t get tired.

Instead of going down on bended knee and being grateful that we lived in the East, where they are so considerate towards women, my friends and I had visions of launching ourselves into the world on our own feet and having careers.

It was the fault of the British. With our heads pumped full of the English Girls’ College’s nonsense about women getting jobs, we Alexandrian girls had overlooked the fact that we had a special mission in life. One that was the most hazardous, most exciting of all callings. It was known as Being Eligible, and what you had to do was sit back with some nice bit of embroidery and catch a husband.

Petit point

After a varying amount of needlework, the good obedient girls who did as their parents bade them were rewarded by finding husbands who provided large houses, children, and security.  Some of these girls were very happy, especially if during a man shortage they had caught someone else’s husband.

Others were whisked out of school before the end of term, when they had barely started on their embroidery, to marry someone they hadn’t so much as set eyes on. Perhaps it was just as well. Anyway, they had the whole of their lives to get a good look at him. Sometimes, the bridegroom was a little older than the bride – twenty-odd years or more. Sometimes, instead of twice her age, he was twice her size, and sometimes, unfortunately, he was both.

You may also enjoy: How my Mother Wrote Her First Book

The Worst Books of All Time

It’s the time of year when many bloggers list their favourite books of the past 12 months. On the other hand, some of them name the titles they liked least. Here I must follow suit because, when I look back at my shelves, some books stand out as the very worst of any year. So, in the spirit of utter meanness, I offer you this diverse list of five awful reads. One or two are classics, or may be your favourites, for which I can only apologize. Horses for courses, and all that.

Lecture Notes on Pathology by AD Thomson and RE Cotton

What they say: Of value to undergraduate medical students studying for their final examination and to postgraduate students preparing for higher qualifications.

What I say: The print is tiny, there is no plot whatsoever, and the book reads like a telephone directory. Having committed almost all of the 1,100 pages to memory (I didn’t bother with the index), I can still recite chunks of it by heart decades later, although nobody wants to hear them. But I suppose I shouldn’t bear a grudge, especially as the cover survived many late-night revision sessions, along with the inevitable spilt coffee.

The Trouble with Goats and Sheep by Joanna Cannon 

What they say: Quirky novel set in the East Midlands during the heatwave of 1976. Ten-year olds Grace and Tilly set out to find out what happened to their neighbour Mrs Creasy, who has disappeared. ‘An utter delight, etc.’

What I say: An utter delight, etc – if you’re a reader, that is. Terrible book if you are an author. Every paragraph is a reminder that you can’t actually write novels for toffee, or at least nothing like as well as the peerless Joanna Cannon. This book commits the crime of being too damn good.

Slow Horses by Mick Herron  

What they say: Banished to Slough House from the ranks of achievers at Regent’s Park for various crimes of drugs and drunkenness, lechery and failure, politics and betrayal, this misfit crew of highly trained joes don’t run ops any more; they push paper.

But not one of them joined the Intelligence Service to be a ‘slow horse’.

A boy is kidnapped and held hostage. His beheading is scheduled for live broadcast on the net.

And whatever the instructions of the Service, the slow horses aren’t going to just sit quiet and watch …

‘Funny, stylish, satirical, gripping, etc’

What I say: Decapitations apart, this tale is not suitable for bedtime reading. It has more pace than a Merseyside Derby, and just as many characters. OK, so it’s set in London and has nothing to do with football (apart from that disembodied head), but a moment’s inattention and you’ve missed some vital action.  Full attention is needed to fully savour this unusual spy novel. 

Please Don’t Eat the Daisies by Jean Kerr

What they say: Now out of print, this is a witty collection of pieces by US playwright Jean Kerr about work and family life, as she tries to write at home while praying that her four irrepressible sons will behave for once.

What I say: I thoroughly enjoyed this book while growing up, and read it several times. However, I made the error of dipping into it again after recent gall bladder surgery. It is the worst book anyone could choose after an abdominal operation. If you don’t bust your stitches, you’ll feel as if you have.

Dictionnaire Larousse

What they say: 60,000 mots, définitions et exemples. Très utile.

What I say: I haven’t brought myself to use this dictionary again since the day one of my classmates, also aged 11, borrowed it then returned it to me after adding, in Magic Marker, no less, some choice four-letter words that the publishers of le Larousse had not thought to include in a children’s dictionary.  And he didn’t even put them into the correct places in the alphabet (I checked). I eventually bought a new copy, as you can see.

So, who’s in your bad books?

Whether you agree with my choices or not, happy reading in 2018. With over 130 million books in print and a slew of new titles on the way, there’s something to suit everyone. Except maybe POTUS.