The London Book Fair is now just days away. This year’s LBF takes place April 10-12. That’s three hectic days at Olympia, Kensington, with over 25,000 people attending.
This time around, the market focus is the Baltic Countries, but it’s an international fair bringing in exhibitors from over fifty countries, and some truisms apply every year. I’ve been going to the London Book Fair for a while now, so I’m confident in saying there are some things not to do (especially as some of them are mistakes I’ve made myself).
1 Thrust your manuscript into the hands of a publisher. Don’t even expect to speak to a publisher. The fair is still very much industry-led, and, if you don’t have an appointment, you won’t be able to see a publisher.
The last seven or eight years have seen the fair become more aware of authors, with the belated recognition of who it is that actually writes books. There’s a small area called Author HQ with a range of events relevant to writers, but LBF is still a trade exhibition, so it you can’t expect it to revolve around authors or would-be authors.
2 Try to find an agent. I reckon you’re more likely to win the lottery, even if you didn’t buy a ticket. You’ll even be pushed to chat with your own agent, if you’re lucky enough to have one. Literary agents are usually holed up for days at a time in the International Rights Centre, for which an appointment is needed.
3 Try to sell books. It’s a non-starter unless you booked a stand, which, as you might guess, is an expensive option.
4 Expect to buy lots of books. Although it would be mind-blowingly wonderful to visit such a massive bookstore, LBF isn’t one of them.
However, you may be able to buy one or two newly released paperbacks at one of the book launches at the fair. I’m looking forward to the latest novel from author Jane Davis.
5 Help yourself to books from the stands. There will be freebies like mints, keyrings, bookmarks, carrier bags, and the like, but the books on the various stands are there for show, to give visitors a view of a publisher’s range. So put that glossy tome back!
6 Ask a lot of stupid questions. Nobody expects you to know everything, but naivety has limits, and not every speaker is as patient or as courteous as romantic novelist Katie Fforde who, at one of her talks, was asked “How does one start to write a book?”
7 Wear high heels. Comfy shoes are the order of the week. Vertiginous heels may enable you to see over people’s heads, but they’ll soon become unbearable and LBF doesn’t sell foot plasters (is that a gap in the market?).
8 Expect to sit down. There is some seating here and there, though not much.
So why attend the fair at all if you’re an author?
Because of the insights you’ll gain into publishing, the chance to network or make new contacts, attending a few interesting talks, getting new marketing ideas, and the inspiration of hearing celebrated authors speak at Author of the Day events.
Will I see you there?
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