How to Plan a Box-Set

Today’s post is from a fabulous British author called Jane Davis.

By fabulous, I don’t mean she writes fables. In case you don’t know, her six novels to date are all wonderfully real character-led stories. This Saturday, October 3, she’s at Barton’s Bookshop in Leatherhead from 10.00am to 4.00pm for the launch of the new ‘bookshop editions’ of her novels.

And let me tell you that when you get to Barton’s at 2 Bridge Street, Leatherhead, you know you’ve arrived.

Here’s Jane with her advice on how to plan a box-set.

Jane Davis

In 2014 I experimented with producing two box-sets, first releasing my own three novel box-set, and then collaborating with six other authors on a multi-author limited edition box-set.

I called my own box-set Second Chapter as it contains what I consider to be the second chapter in my journey as an author. My first novel, Half-truths and White Lies, was published by Transworld after it won the Daily Mail First Novel Award in 2009. Second Chapter contains three full-length novels, I Stopped TimeThese Fragile Things, and A Funeral for an Owl. The idea was simple. I wanted to attract new readers by offering three books for the price of two.

Second Chapter

Single author box-sets are the perfect solution for authors who write a series, and they’re great for readers too.

As JJ Marsh explains about her European crime novels in the Beatrice Stubbs Box Set: ‘Readers often say that after reading one, they immediately want the next in the series, so a box-set is a handy way to get three at once.’

My collaboration with six other members of the Alliance of Independent Authors was more unusual. While collaborative efforts have become more common among genre fiction authors, we weren’t aware of other multi-author collections of contemporary novels. Of course, several of the issues highlighted here also apply to single-author box-sets.

Why do it?

Simple. We wanted to explore the power of the group. A box-set aggregates reader bases and the theory was that our combined reader bases would result in cumulated sales. But we also wanted to demonstrate the tremendous quality of fiction that is being self-published.

These Fragile Things

Who to collaborate with?

The group needs to share the same values and aims. These should be set out in an agreement (more later) which, when the going gets tough, can serve as a useful reminder of why you started out on this journey.

Make sure you’re happy to champion the other authors’ books as you would your own. We were fans of one another’s fiction before we teamed up.

No two books should be too alike, but they should appeal to the same target market. Our decision was to focus on our characters and the boundary-breaking nature of our fiction.

Make sure that the other authors are eligible to participate. Better to discover sooner rather than later that they’re signed up to KDP Select.

Find out if all of the books have been professionally copy-edited and proofread. You will save time by asking this very simple question.

Do the books have a high number of 5 star reviews? You may find it very difficult to garner reviews for a box-set, especially if it is only available for a limited period, so it’s a good idea to have a stock of headline quotes to draw from.

I Stopped Time

Outline Agreement

Now comes the nitty gritty. Even though you may want to operate on trust, certain issues should be nailed down at the outset.

Set out your main aims. How else will you measure your success? 

Decide how you’ll work on a logistical level.  Will one person act as overall leader or manager, or will each author take responsibility for a different area? What issues will you put to the vote, and how will you make decisions if you are up against time limits?

There should be written agreement that each author will retain his/her own rights, but grants consent for the party taking responsibility for uploading the e-book to publish it. This really is a key responsibility. That same person will receive all of the proceeds from sales and must act as treasurer for the team. We are so grateful that Jessica Bell took on this mammoth task.

Release date – print magazines put their books and features pages to bed three months before publication. Newspapers have a faster turnaround, as do radio and TV, and two months’ notice may well suit them. While you may not have aimed for publicity via these channels when writing as an individual, don’t underestimate the power of the group. We featured in a number of major publications, The Guardian, The Sun and New Edition to name but a few.

Pre-orders – now available on most platforms. Our experience was that people want e-books instantly.

A Funeral for an Owl

How long will the box-set be available? Consider the appeal of a limited edition product v the benefits of having the product available in the longer term. If some of you have published only one or two books, they may be less keen for the box-set to remain on sale. We decided on a period of 90 days only.

How will the product be priced? Box-sets are usually value-priced, meaning that the box-set costs the reader far less than purchasing all the books individually. Generally, the more limited availability is going to be, the keener the pricing needs to be. We settled on a price that represented a discount of 75% off the price of the books if bought separately, which represented tremendous value.

What is each member is expected to contribute, both in terms of money and time? I was simply blown away by the skill-sets within our team. Having a cover designer, interior formatter and website designer in-house meant that we didn’t have to pay other professionals for these services. And there was surprisingly little overlap in skills, so we were all able to play to our strengths.

How each member will be paid and when (Pay Pal is useful).

A general statement of commitment to summarise what is expected of everyone.

Women Writing Women Box Set Cover_finalGIF (1)

Branding

Title – As well as capturing the theme that links the books together, it’s a good idea to mention the word “box-set” in the title, together with the number of contributing authors.  

Cover design – 2D v 3D? As instructed in the Smashwords Style Guide, Smashwords can’t accept ‘3D’ images (a digital rendition of a three dimensional box-set). And they are not alone. If you wish to publish on any platform other than Amazon, and you only want to have one cover image, it must be 2D. NB: All authors should be listed on the e-book cover image.

Your brand will extend to author photographs, memes, Facebook banner, website domain name and design, all the way to any Twitter hashtags you adopt. Ours also included video trailers and promotional giveaways. 

Formatting and Interior layout

You’ll combine the multiple books into a single e-book file. A Table of Contents becomes crucial for box-sets.

We listed each book and author name, and included a short bio, blurb and headline quotes after each title page. You might also add “Other books by Author Name” or “Connect with Author Name,” with electronic links.

Proof-reading – It is vital to ensure that errors have not been introduced during the formatting process. As a minimum, each author should proof their own book and one other novel.  Set a clear realistic deadline.

Communication within the team

We found it very helpful to set up a closed Facebook Group, as well as a shared Google spreadsheet which was effectively a diary of all of our marketing. This ensured that we didn’t duplicate efforts and that we weren’t all asking favours of the same contacts!

Joni Rodgers

Publicity Campaign

We were fortunate to have our product endorsed by respected industry professionals, including Alison Baverstock and Dan Holloway, who gave us amazing quotes which we were able to use on our cover and in press releases.

We utilised social media to full effect, adopting #womenwritingwomen as our hashtag, setting up a Public Facebook Group and targeting reader groups.

Press Releases – we designed three separate press releases with slightly different emphasis in order to suit the bias of the publications we intended to approach.

We wanted a fresh idea for giveaways that would cost very little but treat the winning readers to something of genuine value. Joni Rodger’s daughter (Jerusha Rodgers of Rabid Badger Editing) created a fabulous digital swag bag that included a critically acclaimed novel by Joni, a free music album download by Jessica Bell and a host of delightfully fun and artsy surprises. We also gave away a couple of Kindle Paperwhites. Giving away upscale prizes in a promotion builds awareness, and brought us email addresses and other benefits.

Joni is also experienced in audio editing, so she created our book trailer – again using one of Jessica’s songs. She also made a 60 second review for each book in the set.

Blog tours – we adopted a dual approach, pulling in favours and paying for a blog tour.

Jane Davis

What we will take away from the experience

Joni Rodgers: ‘I’ve learned a lot about marketing and production, and that’s something I’ll gratefully take with me when our 90 days is done.’

Roz Morris: ‘Certainly I learned that promotion in a group gives you more courage. I find it agonising to write assertive press releases on my own behalf, but it was dead easy for our ensemble. I’ll channel that when I start bumbling through a release for my next book.’

ooOoo

A big thank you to Jane. Here’s more about her:

Jane Davis’s first novel, Half-truths and White Lies, won the Daily Mail First Novel Award and was described by Joanne Harris as ‘A story of secrets, lies, grief and, ultimately, redemption, charmingly handled by this very promising new writer.’ She has since published five further novels.  Compulsion Reads describe her as ‘a phenomenal writer whose ability to create well-rounded characters that are easy to relate to feels effortless.’

Visit her website: www.jane-davis.co.uk and subscribe to her blog
‘Like’ her Facebook page: https://www.facebook.com/JaneDavisAuthorPage
Follow her on Twitter: https://twitter.com/janerossdale
Follow her on Pinterest: http://pinterest.com/janeeleanordavi/boards/

And don’t miss seeing her at Barton’s Bookshop on October 3.

 

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9 Reasons Why You Should Not Read These Books

In case you’ve somehow missed my bragging, seven of us indie authors have got together to create an ebook compilation called OUTSIDE THE BOX: Women Writing Women. Some literati types like Dan Holloway and JJ Marsh love it already, but what do they know? I think it’s only fair to slap on a great big warning and tell you it’s not for everyone. 

Warning about Outside the Box

Here are nine reasons why you might want to steer well clear of OUTSIDE THE BOX:

1 You don’t like reading.

Maybe, like Kanye West, you are not a fan of books.  Kanye adds, ‘I would never want a book’s autograph. I am a proud non-reader of books.’  If this applies to you too, you’ve read too much already. Stop right now and go rinse your brain with the finest hip-hop until you’re out of danger.

Kathleen Jones

2 You only read books written by men.

Well, that’s your prerogative. As far as I know, there’s no book police yet, though there are traps like the works of George Eliot, George Sand, Ellis Bell, AM Barnard, JD Robb, Isak Dinesen and JK Rowling/Robert Galbraith

Jessica Bell

3 You like one-dimensional characters.

In that case you will probably hate the woman who’s accused of killing her father, the young woman fleeing from the shadow of her infamous mother, the prima ballerina who turns to prostitution to support her daughter, the wife of a drug lord who attempts to relinquish her lust for blood to raise a respectable son, or any of the other unforgettable people featured in OUTSIDE THE BOX. This, it should be noted, is fiction about independent-minded, unconventional women. (Though you will also find quite a lot about the lives of men, children and animals.)

Carol Cooper

4 Strong language offends you.

Or maybe you think ‘sex’ is what goes on a form when you’re asked whether you’re male or female. As there isn’t the equivalent of a British Board of Film Classification, there should be an alert here. These books include swearing and even scenes of an intimate nature. The authors did not write these books to please their parents or Mother Superior.

5 You only ever read books in one genre.

Oh, dear. Authors like Joanne Harris and Jane Davis have seriously over-estimated you because they believe readers like a diversity of writing.

Jane Davis

6 You avoid books by independent authors.

Maybe that’s because you haven’t read any yet? More and more books are self-published. Literary agent Andrew Lownie believes that in five to ten years, 75% of books will be self-published. The revolution in publishing has brought a brand new crop of indie writers willing to take risks. We’re no more alike than are authors published by the Big Five. But, as Roz Morris says, we seven have all proved our worth already with awards, fellowships and, of course, commercial success.  Now’s your chance to get a toe wet.

Roz Morris

7 You fight shy of weighty issues, even when they’re lightly treated. 

Caution: this box set covers the full spectrum from light (although never frothy) to darker, more haunting reads that delve into deeper psychological territory. Maybe best stick to books where the biggest crisis is a broken fingernail or a scuffed Manolo. 

Joni Rodgers

8 You have way too much to do as it is.

Perhaps you’re busy creosoting the fence, bathing the kids, or honing your Oscar acceptance speech. I hear you. Luckily a book is like a true friend, one who knows you sometimes need to be elsewhere, who doesn’t make demands but is there for you whenever you find the time.  By the way, Eddie, your copy is on its way, and we’re rooting for you on Sunday.

9 You prefer comic books.

POW! Nuff said.

For those who haven’t been put off, Outside the Box: Women Writing Women is an e-book box set of seven full-length novels for £7.99 (or about $9.99). It’s available from February 20 for just 90 days.

Orna Ross

 

Related posts:

Self-Published Authors, eh? What are they LIKE?

Are You Ready to Venture Outside the Box?

The Magnificent Seven

Are You Ready to Venture Outside the Box?

Meet a cast of characters you’ll never forget:

A woman accused of killing her tyrannical father.

A young woman fleeing from the shadow of her infamous mother.

A bereaved biographer who goes to war-ravaged Croatia to research the life of a celebrity artist.

A gifted musician forced by injury to stop playing the piano.

A prima ballerina who turns to prostitution to support her daughter.

A journalist who must choose between an easy life and a bumpy road that could lead to happiness.

The wife of a drug lord who tries to relinquish her lust for blood to raise a respectable son.

And here’s the best bit: you can get to know them all without leaving your warm and cosy home.

Apologies for the advert. I don’t normally have a whole post about a book, but I can’t resist because I’m so proud to be part of this project. In fact, grinning from ear to ear.  Women-Writing-Women-Box-Set-Cover_finalJPEG (1)Besides, it’s much more than one book. Outside the Box: Women Writing Women brings all these unlikely heroines together in a limited edition box-set of seven novels. It’ll be published in e-book format on February 20 and available for just 90 days.

Why mention it today? Because you can pre-order it from Amazon now (other outlets to follow).

Some have seen the anthology already. Dan Holloway, columnist for the Guardian books pages and publisher, says

The authors of these books are at the forefront of a strong cohort of ground-breaking, boundary-pushing women writing and self-publishing literary fiction. I cannot recommend this collection highly enough.”

The project is the brain-child of Jessica Bell, Australian novelist, singer/songwriter and Publishing Editor of Vine Leaves Literary Journal. There’s no one genre in this set. Each full-length book is a page-turner. 

Blue Mercy by Orna Ross

OrnaWill you identify with mother or with daughter? When Mercy Mulcahy was 40 years old, she was accused of killing her tyrannical father. Now, at the end of her life, she has written a book about what really happened that fateful night of Christmas Eve 1989 – and she desperately needs her daughter to read it.

Orna Ross is founder-director of The Alliance of Independent Authors. The Bookseller calls her one of the 100 most influential people in publishing.

Crazy for Trying by Joni Rodgers

joniIn 1970s Montana, a female voice on the radio is unheard of, but seeking to escape the shadow of her infamous mother – a radical lesbian poet who is larger than life, even in death – bookish Tulsa Bitters heads west, determined to reinvent herself as a late-night DJ.

Joni Rodgers lives in Houston, Texas and is the New York Times bestselling author/co-author of over a dozen books, including book club favourite Bald in the Land of Big Hair.

My Memories of a Future Life by Roz Morris

RozIf you were somebody’s past life, what echoes would you leave in their soul? Could they be the answers you need now? When concert pianist Carol is forced by injury to stop playing, she fears her life may be over. Enter her soul-mate Andreq. Is he her future incarnation or a psychological figment? And can he help her discover how to live now?

As a ghost-writer, Roz Morris sold over four million books writing the novels of other people. She is a writers’ mentor and a radio show host, and teaches writing masterclasses for The Guardian newspaper.

The Centauress by Kathleen Jones

KathleenBereaved biographer Alex Forbes goes to war-ravaged Croatia to research the life of celebrity artist Zenobia de Braganza and finds herself at the centre of a family conflict over a disputed inheritance. She discovers a mutilated photograph, stolen letters and a story of indeterminate gender, passion and betrayal. But can she believe what she is being told?

Kathleen Jones is a Royal Literary Fund Fellow. She is best known for her award-winning biographies, and has also written extensively for the BBC.

An Unchoreographed Life by Jane Davis

JaneBallerina Alison Brabbage turns to prostitution when pregnancy and motherhood forced her into retirement. Struggling from day-to-day, the ultimatums she sets herself slip by. But there is one time-bomb she can’t ignore. Her daughter Belinda is growing up. Soon she will be able to work out who Alison is – and what she does for a living.

Jane Davis won the Daily Mail Award for her first novel, which secured her a publishing contract. She has now gone on to self-publish four other novels and isn’t afraid to tackle the trickiest subjects.

White Lady by Jessica Bell

JessicaSonia Shâd, the wife of Melbourne’s leading drug lord, yearns for sharp objects and blood. But now that she’s separated from her husband and rehabilitating herself as a “normal” mother and mathematics teacher, it’s time to stop dreaming about slicing people’s throats and raise a respectable son. Easier said than done. Especially when she discovers her husband is back in town.

Jessica Bell is an Australian novelist, poet, singer/ songwriter /guitarist who lives in Athens, Greece. She is Publishing Editor of Vine Leaves Literary Journal and author of the bestselling Writing in a Nutshell series. 

One Night at the Jacaranda by Carol Cooper

Carol CooperOn a hope-fuelled night in London, lives intersect as a motley group of singletons meet in their quest for someone special. Undercover journalist Harriet is after a by-line, not a boyfriend, but soon she has to choose between the comfortable life she knows and a bumpy road that might lead to happiness.  

Me, you already know. I’ve only produced this one novel so far, so I’m honoured to have it included in such stellar company.

There’s more about the books, the authors, and the swag on Outside the Box: Women Writing Women.

Happy reading!

WWW head shot banner

Related post :

Self-Published Authors, eh? What Are They LIKE?

Easy tweet:

“7 genre-busting ‪#‎novels in a limited edition box-set OUTSIDE THE BOX. Avail just 90 days! http://goo.gl/D1fyqW #WomenWritingWomen”